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The Time

From HitStory, the pop encyclopedia of School of Rock · Artist

The Time was an American funk band from Minneapolis, formed in 1981 under a clause in Prince's contract with Warner Bros. that allowed him to recruit and produce other artists. Prince wanted a pop-funk group that would continue the style of his own early albums while he himself went in other directions. He built the band around an existing Minneapolis funk collective, Flyte Tyme, with Jimmy Jam, Terry Lewis and Jellybean Johnson, among others. Morris Day, a childhood friend of Prince, took the place of the singer Alexander O'Neal and found a comic foil in Jerome Benton.

Music and breakthrough

The band released four albums in the 1980s, including The Time in 1981, What Time Is It? in 1982 and Ice Cream Castle in 1984. The tone was light and humorous, with a strong influence from Funkadelic, Parliament, James Brown and Sly Stone. Hits were Get It Up, Cool, 777-9311, Jungle Love and The Bird. On the debut album Prince played almost everything himself, under the name Jamie Starr, and Day had to follow Prince's guide vocal precisely. A rivalry grew with Prince's own band, The Revolution. The group appeared in the film Purple Rain. Jam and Lewis were fired in 1983 and became one of the most successful producer duos of the 1980s and 1990s.

Influence

In 1985 the group broke up, and in 1990 it got together for Graffiti Bridge and the album Pandemonium, with the hit Jerk Out. Later the band played as Morris Day and the Time, and under the name Original 7ven Condensate appeared in 2011. The Time belongs to the core of the Minneapolis sound.

Listening

Listening tip. Listen to Jungle Love and notice the bouncing synthesizer and Morris Day's playful singing. Can you hear how the band mixes funk and new wave with a wink?

Discography

Studio albums

In School of Rock

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Categories: Artists